At this point, Instagram is chock-full of beauty professionals and gifted amateurs who fill pretty much every beauty-world need you can imagine. Makeup tutorials? Check. Avant-garde makeup art #goals? Yep. Hair tutorials? You got it. That's why, when @gelcream recently popped up on the already-saturated platform, thousands of product junkies and beauty lovers (more than 25,000 so far in just 3 short months) breathed a collective sigh of awe and refreshment. @Gelcream, the creation of product-manager-by-day Yana Sheptovetskaya, is truly original, tapping into a unique transparency, brevity, and beautiful minimalism that the beauty blogger world, and certainly beauty product-related Instagram, has yet to see. Scroll on to learn more about @gelcream, and to get a glimpse at some of her beautiful photos!